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Sharing research with others: The building blocks of good communication

A one-day workshop Monday March 20 2023


Draft programme


9.30      Introduction to the session

1. Who do you want to share your research with and why?

  • Discussion, with examples, of stakeholder mapping
  • Small group stakeholder mapping exercise

10.10   2. What do you want to tell them?

Finding and telling ‘the story” in your research

Play clips from policy makers on what they want from academics

Play audio examples of poor and good communication & discuss,

  • Identifying and articulating clear core messages.
  • Choosing and using language to avoid alienating your audience

10.50   3. The elevator pitch.

Participants to come prepared with three short sentences summarising their research. Pitch to each other and critique in small groups.

11.15   BREAK

11.30   4. Meet the Stakeholder role-play

A chance to put the above into practice in a conversation with your chosen stakeholder

12.10   5. Town Hall Panel

A panel discussion in which researchers practice taking questions from “the public”.


End with Questions and a real-life good example of effective communication.

Finish. 12.30

Afternoon Engaging with the media.


1.30      Introduction to the session

1. How journalists find you – and you find them.

  • The importance of a strong online presence
  • What makes a good academic profile?
  • The advantages (and disadvantages) of using social media to engage.

2.00      2. Preparing for a media interview

  • The key questions you need clarified before the interview
  • Audio and video examples demonstrating what works well and what does not.
  • Getting the best out of being interviewed on Zoom and other online platforms

3.00      BREAK

3.15      3. Interview practice (OPTIONAL)

  • Four participants do short one-to-one video recorded interviews.
  • All other participants continue with discussion of handling tricky interviews and debates. Some will have a chance to practice mock radio interviews.

4.00      4 Feedback on the video interviews

  • The whole group watches and feeds back on the recorded video interviews.
  • Discussion and recap of learning points.

5pm End

Please select all that apply.
Choose one option - you can either attend both the morning and afternoon sessions, or only the morning session. Please see the programme for details of what is covered in each session.

We look forward to seeing you at the workshop!